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ROGER SANCHEZ |
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Born to Dominican Parents in Queens, New York in 1969, Roger spent his younger years soaking up the diversified musical influences of his home town, including salsa, blues and soul to disco, rock and hip-hop. Roger's passion for DJing conquered his hometown, and the last days of the 1980s saw Roger spinning beats in the Big Apple's most notorious clubs. 1990 saw the S-Man catapulted into international limelight with his first hit Luv Dancin, released on the eminent Strictly Rhythm label.
Roger's creative evolution through the rest of the decade yielded a string of hits, including the club smash single Release Yo Self. Roger has also remixed superstars such as Chic, Daft Punk, Diana Ross and The Police, contributed to the soundtrack of Hollywood movie Blade, and founded 3 record labels before his beloved Stealth.
In one week alone Roger scored a trio of tracks in the top 25 Billboard Charts, but even after winning a Grammy in 2004 and establishing a global fan base of millions, the S-man remains grounded, making it clear that "Really, as always, I just do what I do and am grateful to be able to follow my heart." Having picked up the "Best House DJ" title from Ibiza's prestigious DJ awards in 2007, Roger is celebrating two nominations this year, for "Best House DJ" and "Best International DJ" categories.
At every gig, the S-Man's relationship with his international network of fans is evident in the mutual energy and appreciation between Roger and the crowd. From his legendary performances at the world's most exclusive events, his chart-topping hits, award winning radio show and acclaimed compilation series Release Yourself, Roger is still soaring at the top of his game, spanning 3 decades on a meteoric journey from underground cult figure to master of the global club stage. |
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Having realized early on that music was her life?s answer, DJ Pearl has since pioneered the cause of electronic dance music across the Indian subcontinent which Smirnoff is proud to be part of.
To try and describe Pearl?s style of music wouldn't be doing her justice. No two of Pearl?s performances are the same. As she evolves over time so does her music. It's funky, it's unique and its progressive. It traverses them all. |
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